Package Description: Once the rough concept of a package has been defined, the package development can begin. The cost of this phase will vary depending upon the size and complexity of the package. During this phase, we define the size and shape of the package as well as the color palette, the copy placement, package die lines and the packaging material. We also consider the cost of the package to ensure that it is viable within the final wholesale price to the buyer.
This package deal works well for toys, food & beverage, home appliance, and houseware package design.
Please Note: Excessive changes to the original, agreed upon designs will incur additional costs.
Package Deal No. P-S404-PMG-2
Includes: 1) Consultation with a packaging specialist to go over the rough concept and decide upon the overall impact the package needs to make in the market that it is currently competing within.
2) Marketing research done by the packaging specialist to compare similar products in similar stores where the product will be sold.
3) The size, shape, product placement and basic color palette decided upon.
4) Logo placement, copy and copy placement decided upon.
5) Marker comps for photos and graphics created.
6) Control drawings indicating the exact measurements for all sides of the package.
1) A list of all of the stores that will be selling your product.
2) The type of display that the package will be displayed on: ie, shelves, hooks, racks, etc.
3) Any size restrictions.
4) Any special requests for the packaging engineers.
5) A list, and or photographs, of similar products that might be displayed next to this product.
6) Your "per package" budget for having the package mass produced.
Division(s) Related to:
Marketing and Promotion
Department(s) Related to:
Package Design
Service(s)
Related to: ,
