Title of Piece: Brochure: Basement Spaces

Artist: Len Williams [More by this ASaP Team Member...] Related Departments: Marketing/PR, Graphic Media Related Services: Usage: Brochure to promote an Illinois construction company specializing in basement remodeling. Style: Corporate brochure design. Medium: Adobe InDesign, Adobe Photoshop, Adobe Illustrator. Copyright/Client: Basement Spaces, Inc. Subject Matter: Interior design, basement spaces. Additional Information: The company had been in business for several years and doing well, but wanted a complete image update. I designed the logo icon (stylized, descending stairs) and the client loved it. Working from average-quality photos I was able to increase the saturation and contrast of the images to give a more accurate impression of the gorgeous work this company creates. Following the design of the brochure, I also created their web site, which, in only a couple of weeks, brought them to the attention of a Chicago newspaper who did a 3-page spread on the company. This led to the company owner being interviewed on NBC and ABC News as an expert in basement construction. The ROI for the design work has been fantastic. Related Web Links: www.basementspaces.com

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